There’s something very depressing about the light from your phone illuminating your face as Loadshedding finds its next suburban victim. What’s more depressing is all the eyes that will no longer see your TV ads. Your expensive ads. In your expensive primetime media placements. No light. No impressions. Literally powerless. Like moths to a flame […]
Launching a new brand campaign is no easy feat. Turning to digital marketing and online platforms can provide you with a significant amount of reach and awareness. Choosing to launch your brand campaign online has several benefits and offers a high return on investment. However, like launching a campaign through traditional channels, you need to […]
It feels like every day that Instagram announces a new feature that they are introducing or testing. Some of these changes do not have to have an influence on your marketing strategy as they do not change the way users engage and interact on the platforms. There are certain changes, however, that cause users to […]
TikTok has taken the world by storm! Launched in 2016, it has subsequently become one of the largest social media platforms worldwide, with other social media platforms such as Instagram and YouTube implementing similar video content strategies on their platforms. It has also become an important marketing tool for businesses, enabling them to reach their […]
Search Engine Optimisation (SEO) is one of the most talked-about digital marketing elements as it helps a business website rank higher on search engine results pages. Google is South Africa’s most widely used search engine, and the higher your website’s ranking on Google, the more organic traffic is driven to your site. This is important […]
For the last 50 years the ‘4Ps’ of marketing – product, price, place, and promotion – have been the pillars of any successful marketing campaign for a very good reason. By focusing on these four critical elements when marketing to consumers, companies are able to effectively sell their products to consumers. The advent of social […]
As the tumultuous year that is 2021 ends, we start preparing for 2022 by looking at social media trends for the upcoming year. While many are keen to see the start of a new year and the potential return to normal, the COVID-19 pandemic and subsequent lockdowns have significantly impacted online behaviours while generating new […]
It’s no surprise that Google is the biggest search network globally, where people search everything from new places to visit, products to buy, and services to use. Many consumers use Google at some point along their research and purchase journey, making Google a key platform for businesses to consider in their advertising mix. Paired with […]
The majority of people today consume content digitally, be it reading news, researching new companies, or scrolling through social media. For businesses to reach consumers today, they need to relook their digital landscape and have a solid online presence to build their credibility and highlight their products and service offering. However, getting started on your […]
Digital marketing is the latest buzz word in the world of marketing and sales. It is perceived as a silver bullet that will have an instant and significant impact on sales within a matter of days, or even hours. Unfortunately, this is not the case. As with any type of marketing, digital marketing is focused […]